1. Industry Development
The global oral care market grows steadily, reaching $34.98 billion in 2025 and expected to hit $42.61 billion by 2030. The Asia-Pacific region is the fastest-growing market. Domestic brands are rising, with online channels driving growth.
2. Core Products
Products cover three categories: basic cleaning (toothbrushes, toothpaste, interdental brushes including coin types), functional protection (mouthwash, oral spray), and segmented scenarios (portable products for travel, orthodontic care).
3. Scientific Care Tips
Thorough plaque removal is key: brush teeth for ≥2 minutes daily, use dental floss/interdental brushes. Different groups have specific needs-children need fluoride toothpaste, the elderly need soft-bristled brushes.
4. Trends & Summary
Technological innovation, improved regulation and consumption upgrading drive the industry. It is entering an era of precision guardianship, focusing on innovation and scientific care habits.
